UN WOMEN FIJI MULTI-COUNTRY OFFICE (MCO)
'Change is Possible' Animation
We recently partnered with UN Women Fiji MCO to develop and deliver a range of knowledge and communications products, including two animations, to support their EVAWG programme, implemented primarily under the Pacific Partnership to End Violence Against Women and Girls.
Change is Possible outlines UN Women’s strategic approach to ending violence against women (EVAWG), under the Pacific Partnership to End Violence Against Women and Girls (Pacific Partnership) programme.
We also produced a second animation to accompany the Fiji National Action Plan to Prevent Violence Against Women And Girls (Fiji NAP). The animation takes an advocacy and storytelling approach to explaining the drivers of VAWG in Fiji, the importance, and basic elements of prevention work, and what we know works to stop violence from occurring, situating the story in the context of why it matters for those who are less knowledgeable in the prevention space.
We created these alongside a series of communications products, including guidance notes, communications briefs, and presentation materials, aimed at increasing understanding of primary and secondary prevention of VAWG in the Pacific.
Change is Possible is primarily aimed at policymakers, donors, and development partners. A secondary audience includes new partners and governments, practitioners, and researchers, as well as the general public.
The Fiji NAP animation is intended as an engaging, educational tool which practitioners can use when delivering prevention activities to accompany national consultations on preventing VAWG.
These products were commissioned by the UN Women Fiji MCO under the Pacific Partnership programme, which works in collaboration with governments, civil society organisations, communities, and other partners to promote gender equality, prevent violence against women and girls (VAWG), and increase access to quality response services for survivors.
We worked in partnership with UN Women MCO and a diverse group of local and Australian-based creatives to produce these animations, including composers, animators, voiceover actors, sound designers, sign interpreters and more. Both animations include sign interpretation and were designed to be compatible with Pacific connectivity.
Violence against women and girls in Pacific Island countries is among the highest in the world - about twice the global average. Up to 68% of Pacific women have reported experiencing physical or sexual violence by a partner in their lifetime, in countries where prevalence studies have been undertaken.
Communications, especially in these complex settings, plays an integral role in transforming the social norms and behaviours that perpetuate gender inequality and allow violence against women and girls to continue in the region. It also plays an important role in communicating to partners, donors and stakeholders the importance and key components of this work.